Video is powerful and personal.
The dark ages of communication are ending. Marketers and sellers are feeling the effects of the rise in channels and interactions, but drop in engagement, as you can see in their faces. Although video shines at helping them get past people’s inboxes, what truly spurs their uptake is the fact that it is intimate.
Video has a lot of impact. Tracking people based on what they viewed, rewatched, on what devices, and where they watched it goes far further than just tracking clicks. Each video player is examined in terms of channel, trends, traffic, and multi-touch ROI. Marketers and salespeople can observe and automate nearly everything with the help of this data.
The following are four top fields for Video Use:
1. Health
A customised strategy is necessary for personal health. The self-care megatrend and rising consumer knowledge of individualised diets and exercise regimens have compelled health and wellness businesses to get to know their clients very well. Yet the non-personalized 20th-century ways of communication continue to hinder the majority of their mailings. On demos, marketers can’t help but lose their cool when discussing the concept of mass-individualized videos. These allow corporate fitness providers and health management companies to simply discuss the ideal routines and food limitations with both employers and customers.
2. Real Estate
Due to the fact that it is also quite intimate, video resonates with real estate as well. Property is frequently the largest purchase the majority of people ever make, whether it is commercial or residential, and there are many emotions associated. When forced to reveal their finances and pick between their budget and their ideal space, people feel exposed.
More than 85% of buyers and sellers choose a real estate agent that employs video marketing.
Real estate agents can establish an early rapport by using video. They may quickly personalise video tours in which they highlight points of interest, and then as a company, assess the efficacy of various strategies. When purchasers view the movie, agents can receive instant notifications and assist purchasers in envisioning themselves in their new home. And just imagine how strongly 360 home tour videos will work!
3. Finance
In the financial services sector, a generational cliff is present. Only 5% of financial advisors are under 30; their average age is 51. Overall, advisers and younger generations have trouble connecting, which is problematic given that the foundation of the entire business is connections and trust. Firms are increasingly urging advisers to use video to create more transparent connections and clearly explain complex financial products since it helps with this.
4. Instruction
Higher education institutions must stay up with what students want to see in order to compete for their enrollment. At least for the time being, video is that medium, and even smaller colleges are developing libraries of hundreds of tailored documentaries on culture, alumni, and extracurricular activities that truly evoke strong emotions.
University recruitment teams can test and refine their messaging by analysing the views, engagement, and data that university films generate.
And that’s just the beginning!
Where else is video on the rise? Actually, wherever that marketers and salespeople are hounded by an excessive number of channels and whose prospects need to forge a strong personal connection.