Video has grown to be an essential component of digital marketing over the past several years. The way that video is used has changed substantially in recent years. There are various methods to add video into your digital marketing plan today, from simple animations and “talking-head” interviews to live streaming and new social media forms. Continue reading to get a thorough rundown of what video marketing looks like in 2018.
The following are some crucial aspects of video in 2018:
- In 2018, 81% of businesses used video for marketing, up from 63% in 2017.
Every day, the average person views 1.5 hours of video. - 81% of consumers say they have bought something after seeing a video.
- 76% of marketers claim that video has increased business for them.
Snapchat is considered by marketers as the least successful medium for video marketing, while LinkedIn is rated as the most effective (despite the fact that only 38% of marketers use it).
How to Implement Video into Your Marketing Plan
1. Live streaming and video
Live streaming has increased recently and is anticipated to acquire popularity in marketing strategies. The following are some benefits of live streaming:
Users find it appealing, and it encourages genuineness.
Because streaming platforms are so popular and because live video is so time-sensitive, the number of views and quality of views have increased.
2. A square- or vertical-shaped video
Vertical videos are becoming more and more common as a result of the increased use and market penetration of mobile devices and tablets. The “mobile first” approach was taken when creating these videos. The most popular option is square videos, which can be found on Facebook and Instagram. The Facebook News section currently has these videos taking up 78% of the space, increasing engagement.
3. Video E-Learning
Utilizing video as a learning tool can help you monetize your content and provide clear, visual information to clients or prospects. Videos may also be utilised for internal employee training or to combine marketing and training for users who provide contact information.
4. Advertised Video
Videos that have been sponsored or paid for can be quite profitable on social media. You can collaborate with well-known YouTube stars to promote your video.
5. Videos in 360 degrees
A new trend in the digital sphere is 360-degree videos. They are an excellent way to depict events, settings, travel locations, and goods in captivating ways. A few case studies have demonstrated that 360-degree videos increase viewer engagement.
Video Funnels, No. 6
The same way you utilise other content types to guide your audience through the buyer’s journey—from awareness to consideration to decision—include email marketing. You may now create unique audiences based on behaviours on Facebook and other platforms, allowing you to retarget based on the same.
How to Build a Marketing Strategy
1. Create your customer journey and personas
Make sure your audience is the target of the appropriate message. Before creating a video, spend some time researching consumer insights for your intended audience. In every situation, you want your message to be consistent with your brand voice.
2. Create KPIs and goals.
For your video campaign, establish measurable objectives and KPIs. Goals make it easier to determine ROI and show that your films are effective. Run some A/B testing to determine what appeals to your audience, and then determine what will enhance your brand.
3. Select the platform and kind of video
The number of video hosting platforms has increased substantially across the digital world. There are many other platforms, such as Facebook, Youtube, Snapchat, Instagram, LinkedIN, e-publications, conventional television commercials, and many more. Determine which platforms best suit the tone of your message and those that your target audience uses the most frequently. Some platforms are better suited for short-term content, while others work well for ongoing campaigns.
4. Produce affordable, worthwhile videos
Branding your video in a visually attractive manner will help it stand out. Tell a tale that is consistent with your brand and your aims. You can either produce a video internally or engage with an outside firm. Changes can be made quickly and simply at home. External agencies will present themselves as more qualified and appealing to your target audience. Although it will take more time to produce, in-house video production will be more cost-effective. The price of external videos varies based on the company you select. Your business can decide which approach is ideal for you using the chart below.
Uses for Video
The following content categories are available for your video campaigns:
Business Overview (a quick look at your company, product, services)
Important Information (new product, special event, etc…)
Demo of Goods or Services (product features, how to use, before and afters)
Event Marketing (sales, in-person events, event info, etc..)
Testimonials from Clients (quotes, interviews, reviews)
Holiday Videos (holidays, special promos, trending events)
Videos of Q&A
Videos don’t have to be elaborate or expensive to be useful. The greatest videos will take up very little time and money to produce while giving your audience a more genuine impression.